Search Engine Optimisation
OK, now you have the website: the content is well organized, the website is oh, so pretty and it actually works, no security glitches or errors on the page. But what do you do with your website? How will you get visitors to see it, understand it and use it?
Keyword research is the skill of finding the keywords and phrases that best suit your business. By selecting which of these get the most traffic, you can better judge which part of the search to target. Once this established you optimise your content to to fit your keyword titles, descriptions and texts and submit to search engines.
Content Building is about getting relevant new information about your business into internet search engines. The more information you have on the internet about your business, the more traffic traffic you will receive if you have done your keyword research correctly.
Link building is a form of search engine optimisation whereby a webmaster builds different forms of back-links to a website to increase its popularity in search engines. This in turn increases the websites page rank and position in the search engine results pages (serp). Backlinks should be relevant to each businesses niche.
Directory search is registration of businesses in web directories or link directories listed on the World Wide Web. It specialises in linking to other web sites and categorising those links. A web directory is not a search engine and does not list web pages based on keywords; instead, it lists web sites by category and subcategory.
Web analytics is the measurement, collection, analysis and reporting of internet data for reasons of understanding and optimising web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business research and market research, and to assess and improve the effectiveness of a web site.
In internet marketing terms, conversion analytics is the study of the ratio of visitors who convert casual content views or website visits into desired calls to action based on subtle or direct requests from marketers, advertisers, and content creators. Basically it gives site owners a percentage conversion rate of visitors to sales.